The platform
Everything your site needs, in one place
Build with AI or from a template, then sell, take bookings, email your customers and get found — one login, no plugins, no code.
Build
- AI website builderDescribe your business and get the whole site written, on a template or a custom design.
- AI logo designerThree logo directions from a short chat, with a dark version and a favicon.
- Website templatesDesigner templates made in-house, each one built for a kind of business.
- Visual editorChange any word on the page, drag sections into order, and recolor in a click.
- Brand & styleBrand colors and fonts you choose on every page, and your logo on every email.
Grow
- Online storeStore planProducts and inventory, discount codes, Stripe checkout, shipping, pickup and sales tax.
- Digital productsStore planDownloads and license keys, delivered the moment a payment clears.
- SubscriptionsStore planMemberships and subscription boxes that bill themselves on a schedule.
- Reviews & favoritesStore planReview requests a few days after each order is fulfilled, and customer wishlists.
- BookingsAppointments booked right on your site, on one calendar you can sync.
- Content & emailA blog, plus a newsletter and campaigns with your logo, sent on any paid plan.
- CRMEveryone who buys, books or signs up in one list, plus an inbox on paid plans.
- SEO & analyticsTitles, sitemaps and share images, cookieless traffic, and Insights on what sells.
Foundations
- Custom domainsSold separatelyBuy a name in your console or connect one you own, with SSL and a mailbox on it.
- Hosting & securityFast global hosting, SSL, nightly backups you can restore, and two-factor sign-in.
- Site searchOne search box for products, pages and posts, and fixes for searches that find nothing.
- LocationsEvery store or studio on a map, each with its own page and hours.
Start free and build your whole site. Any paid plan takes it live and adds a mailbox on your domain, the inbox and campaign sending. The store tools need the Store plan, and custom domains are sold separately. Compare plans
AI website builder
Describe your business, get a website
Tell the builder what you do and the look you want, and it writes your site on any template in the catalog, or designs a custom one from scratch. Then keep going in plain English: ask for changes, preview them, and publish when it's right. The AI logo designer works the same way, drawing three logo directions from a short chat, and AI writers draft your product descriptions, journal posts and newsletters beside the editor.
See the AI builder →
The editor
Drag, arrange, publish
Start from a template and make it yours. Add and reorder sections, edit every word right on the page, and recolor the whole site — all without touching code.
See the editor →
Commerce
A store that feels built-in
Products, inventory, a cart and Stripe checkout, with shipping, pickup and sales tax handled — plus digital downloads, subscriptions and reviews when you need them. It all comes with the Store plan, and there's no platform fee on your sales.
Explore commerce →
Bookings & CRM
Take appointments, keep the relationship
Let customers book online, then keep every contact in one place. Appointments and your customer list live right alongside the site — no extra tools to stitch together.
See bookings →
Content
Publish, and stay in touch
A built-in blog, a newsletter, and email campaigns that carry your logo, in the colors and layout you pick. Write once and look consistent everywhere your brand shows up — campaigns send on any paid plan.
See content tools →
SEO & analytics
Get found, and see what's working
Titles, descriptions, share images and a sitemap are set up for every page, and yours to fine-tune. Then the Traffic page shows your page views, top pages and where visitors came from — all counted without cookies — and Insights shows what sold and what visitors searched for but couldn't find, with a fix beside each.
See SEO & analytics →
Up and running in three steps
Pick a template
Choose a design made in-house for your kind of business, or let the AI design and write one for you.
Make it yours
Swap the words and images, drag sections into place, and recolor to match your brand.
Publish
Pick a plan when it's ready and go live. Change anything, anytime — no developer required.